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  9. CGA - CEO Newsletter 25/2012 (29/06/12)

pdf CGA - CEO Newsletter 25/2012 (29/06/12)  Published Popular

CGA - CEO Newsletter 25/2012 (29/06/12) (pdf, 109 KB)
CGA - CEO Newsletter 25/2012 (29/06/12)

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post; for support rather than for illumination."  David Ogilvy

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